What is Relationship Marketing?

Some of the newest buzz words around the internet are relationship marketing and attraction marketing.

What is relationship marketing and how does it work? In the simplest terms it just means that you put people first; before the money, before the traffic stats, before the fancy website. People don’t care how elaborate your website is or how many products you offer. People are your business, not your website or your products. Your website and products are mainly a way to help people solve their problems. You can have a dozen great products but without people you don’t have a business.

One key point to remember and the reason for relationship marketing is that people buy from people they like and trust. If you aren’t taking care of people and getting them to like you, they will never buy your product or a product you recommend. It’s that simple. You may get a few initial sales but if you don’t get up close and personal with your audience they won’t spread the word about you, sales and traffic will drop off and your business will die.

Money is great, but forget the money and take care of the people. Don’t let the money be your driving force. Your audience will appreciate it, return for more and tell others about you. The money always follows the people, cater to the people and solve their problems. This is the very basis of relationship marketing.

How can you develop a closer relationship with your audience? By sharing a little bit of yourself on a personal level, but never go overboard with it. Ninety percent of your material should be about solving other people’s problems. You can relate your personal story to the problem, but keep it very basic.

Twitter and Facebook are great places to share more of your personal life. People get tired of following someone who is all business all the time, so be a little more personable on social networks. Let your readers know you have a family, share things you do on the weekends, tell them about your pets or places you go. Find a happy balance between work and play on social networks and you’ll get a bigger following than you thought possible.

Relationship marketing is about people and how you connect with them.

Do you have a way that you’ve connected with your audience? Please share what’s worked for you or what didn’t work for you in the comments section.

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Posted in: Blogging Basics

5 Things That Can Keep You From Making Money

We all want to make money, that’s the main reason that many of us are online. We read everything we can, take courses, watch others, but sometimes we just don’t see the success we want. What can be keeping us from making money?

HERE’S 5 THINGS THAT CAN KEEP YOU FROM MAKING MONEY: -

·        WRONG BUSINESS MODEL: - Having the wrong business model or not treating your work like a business can lead to frustration and low income. Find a better business model and start using it.

·        TRYING TO BE PERFECT: - No one can be perfect and no one expects you to be perfect. Perfectionists often wait to promote anything, or write a blog post, or get social with people. They think everything has to be in place before they can start.

It’s okay to not be perfect. In fact, people will like you more if they see you as human and make a mistake once in awhile. It doesn’t matter if everything is in place–get out there and promote your website. Let your readers watch it grow and they will grow with you.

·        MARKETING FIRST: If you’re marketing before you’re ready, people will see that and think you’re only after the sale. Gain their trust first, market when it’s time.

·        TRYING TO SELL BEFORE YOU SERVE: If you’re not in business to serve others; with information, coaching, products, etc. then you will never see the sales you desire. People buy from people that they know and trust. Serve the people before you sell to them. Also, if you’ve been serving the people and have failed to sell them anything that could be another reason you aren’t seeing income.

·        NOT ATTRACTING CLIENTS: If you aren’t attracting a target audience, you will not see any sales. This could be from you not actively trying to attract clients or from trying to attract the wrong market. Define your target audience and then go after them–but serve them first before you start selling to them.

RECAP: -

·        Find a business model that works.

·        Stop being a perfectionist.

·        Serve first.

·        Attract the right clients.

Remember, “You can get everything in life you want if you will just help enough other people get what they want.”

Do you have any great business building tips to share with us? We’d love to hear from you.

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Posted in: Blogging Basics

Most Bloggers Forget This Simple Rule. Do You?

When I wrote “most bloggers” in the title, I was including myself. In fact I forget this rule 80% of the time probably. Want to know what rule I am talking about? It is this one: -

Include one image on each blog post you publish.

This rule is important for a couple of reasons. First of all adding images to your blog posts will help you capture the attention of distracted readers and encourage them to read your post.

Second, having images around will improve the design of your blog and make it more appealing.

Third, images can be a good source of search engine traffic, especially every post you publish has one (i.e., over time the combined traffic you’ll get for your images will add up).

So why do most bloggers forget this simple rule? Probably because they get lazy over time. That is my case at least. The solution is to force yourself to add those images initially, until you develop the habit.

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Posted in: Blogging Basics

How Planning Helps Your Blogging

“If you fail to plan, you plan to fail.”

Do you plan? How important is planning in regards to blogging?

You probably know that having a plan is crucial to your success in everything in life including blogging. When it comes to blogging, you have to know what you are doing and where you are going.

Anyone nowadays can make a blog, put on some posts and starts to work on getting more traffic and make the blog popular. However, if you goal is to have your own e-business online then it is very imperative to have a plan and a vision to where you are going.

·        Plan your posts: -

Planning your posts is crucial. You should try to have posts that are ready for publishing for a minimum of one week. You never know what could happen in a week as you might get sick, go on a vacation, or get busy with family, among other things. This is why planning your posts in advance is a crucial part if you want your blog and e-business to flourish.

·        Plan to create products: -

If you want to succeed in your blog and e-business, then you probably want to create your own products. You would earn way more than marketing someone else’s products if your goal is to make money. It is crucial to know what products you are going to release this year and how much time it takes you to complete each product.

Personally, I know the products that I’m going to be releasing this year including how long it will take me to finish each product. Having a written plan is half the work.

·        Plan your time: -

One of the major excuses I hear is that bloggers say they don’t have enough time to write posts more frequently, find time to write their own products. The truth is you do have time. For instance, if you spend one hour a day writing content for your product, that is around 30 hours a month. You would be surprised what you can accomplish with those hours.

If you don’t manage your time correctly, then you will not be able to work on creating posts and products in a timely manner, which could harm your blog and e-business. Time management is crucial to the success of every business.

·        Plan how to market strategically: -

Are you going to use social media to market your blog and e-business? If so,how often? Are you going to work on writing guest posts? Are you going on building relationships with other bloggers? These are all questions that have to be taken into consideration.

Having a strategic plan is crucial to your success online. Many seem to create blogs without having a clear marketing plan. Think about it, if you don’t have a specific plan, how can you succeed at your blog or e-business? The more you spend time marketing, the more traffic you will get.

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Posted in: Blogging Basics

How To Track Visitors And Optimize Your Website

Tracking your visitor’s activity on your blog is an important part of Search Engine Optimization (SEO). So, if you haven't yet accessed the "Stats" section of your Blogger Account - then do it right now. Blogger Stats is relatively new and limited in terms of the information these tools provide, so even now I advise everyone to sign up at the below mentioned websites/services, start tracking to give your visitors what they want (that's what SEO is all about)...

You would have seen many fancy and flashy visitor counters in hundreds or rather thousands of blogs, but simply counting the number of visitors or page views is totally of no use to any blogger or webmaster. Visitor-Tracking is a much more advanced and useful method as compared to those simple counters.

So here's a list of important tracking websites, providing free and fabulous features to all the bloggers...

The tracking reports and statistics from these websites mainly contain: -

·      Of course, unique visits & page views, averaged and archived to weekly, monthly and yearly graphs. (And all the reports are in real time)

·      You can also view the details like, visitors IP addresses, time spent by them browsing your website, pages visited, and their returning visits. Moreover, you can even check the operating system your visitor is using, their screen resolution, their browser with version and whether Java or Flash is enabled on their system or not.

·       And the most important statistical-reports for you are of course related to Search Engine Optimization (SEO); these include the keywords through which they entered your site, list of search engines which referred visitors to your website.

You can easily track the activities of your visitors for completely FREE, by placing simple JavaScripts on your blog provided by websites like StatCounter and Google. Statcounter gives a simple script, which when placed in to your template starts collecting all the above mentioned information, which is then displayed to you. The stats are simple to browse-through and understand. Using these stats you can improve your blogs structure & content. You should also focus and improve the important posts of your blog which bring maximum traffic to you.

The most important tracking site of course belongs to Google. Being a blogger you cannot afford to miss this one: Google Analytics. Although it may take a little more time to understand all the statistical data displayed at G-Analytics completely and even more time to analyse the data and use it to effectively plan your SEO strategies, but being a Google product it will not only provide complete tracking details as provided by other similar services, but it does help a lot in Search engine optimization (SEO) too.

In Statcounter, to get some of the advanced features, including an increase in log size, a paid account or an upgrade is needed, but at Google-Analytics everything is free, rather they even have an advanced beta section for interested members.

And finally a must for everybody is an account in Google Webmaster Tools, where you have to simply submit your websites sitemap to access the most important SEO details. The stats shown by GWT are not directly about your visitors, but you can see the number of pages indexed by Google, pages/articles deleted by you, pages restricted for Google. And you can even see how many website/webpages around the Internet have linked to your website (and to which specific page). How well your internal pages are connected. And again, one of the most important, you will be shown how many pages of your website has high, medium, low or no PageRank.

So finally I will suggest you to get an account in: -

·        Google Analytics

·        Google Webmaster Tools

·        Statcounter

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7 On Page SEO Tips for Bloggers

When you are thinking of search engine optimization, there are two aspects of search engine optimization techniques: they are on-page and off-page search engine optimization. On-Page is nothing but what you do in your webpage and Off-page is what you do outside of your page.

Here we will discuss on some of the on-page search engine optimization techniques which will help you to rank high in search engines.

·        Use relevant keywords for the Domian Name: -

Despite the presence of many websites performing well without keywords in their domain name, having the keywords is better to get noticed by the crawlers and also when you use social media like Facebook and Twitter for promoting your website. However, for SEO, this is a necessary that the domain name should contain the main keyword phrase of your blog which will help you to rank higher. All you need to do is a small SEO keyword research and some time to come up with excellent keyword phrases for your domain name.

·        Great Headline is Great SEO optimization: -

Apart from optimizing headlines, it is necessary to write great headlines that will be incorporated using the headline H1 tag, which could also act as the title for your Webpage. It is also highly advised to add primary keyword in the headline which will boost up the search engine ranking for sure. There should be no compromise on great titles for the cause of incorporating headlines.

·        Use Web analytics Tools: -

It is very essential that you use web analytics tool software right from the beginning so that you can keep track of your achievements right from the scratch and the reports and graphs will tell you how and what techniques are working well for you to keep going up in the graph.

·        Permalinks: -

This is the most important part of the SEO optimization as the use of keywords in the URL is going to make your article being easily recognized and fetched by web crawlers sent to the search engines and you will be able to thereby build higher ranking WebPages. The URL should contain the primary keywords as a must and also it is advised to have secondary keywords also if possible. Make sure it does not look spammy.

·        Usage of Keywords: -

It is very necessary to know the appropriate use of keywords in the appropriate places. In the first instance, it is mandatory that the first and the concluding paragraphs contain the primary keywords, while the secondary keywords and their variations are spread throughout the rest of the article. Keywords used in the article should be natural and should not look like injected for optimization. Also make sure you add keywords only 3% and not more than that as anything more than that will look like keyword stuffing. Google has recently revised the SEO algorithm on this point as they are strictly against content farms now.

·        Make use of the Alt Tag: -

When you are using images make use of the Alt tags. Make sure you give your primary keyword as Alt Tag which will help the image rank in the searches. Also make sure you add some relevant keywords in and around the image when you post it inside the post.

·        Commit and Focus only on your optimization Techniques: -

Last but not the least, SEO keeps changing with time and you will find that search engine keeps changing their algorithms regularly and so what worked last year will not necessarily help you this season and also the competition out in this market is pretty much higher. To be successful in on-page SEO you need to be committed with a long term outlook of the end results. So do not think of anything just work and wait for your results.

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Important Things In Which Blogging Helps

Blogging is becoming too much popular with the passage of time. Today is the boost of blogging in the world of internet. The effect of blogging on the brain health is the hot topic now. People are worried that what effects blogging can put on the brain. The surveys have showed that people between the age of 13 to 29 consists of 90% of bloggers.

Blog has become too much famous in past years. They have taken high importance in socializing and marketing. Our mental ability depends upon our thinking what do we think and how do we think matters a lot. As hundreds of people started thinking in the different direction in a different way, the effect of this thinking trend on the structure and functionality of brain is of great concern. Blogging may direct the thinking of large community of people. Blogging can set up minds of people. The blog posts may give the people creative and innovative ideas.

·        Development of Analytical and Critical Way of Thinking:

Blog posts have very vast and new ideas. They provide the great platform to the people to interact. The rich content posts may deliver critical and analytical thinking. Commenting and feedback on the blocks provides the platform of critical and analytical thinking. From the survey and research, it is clear that people usually want to know about the material that they should read. Reading may affect your mind to a great extent. Reading critical and analytical material directs your mind to think critically and make analytical comparisons. Blogs are linked with each other to share the contents. Blogs have the text based format. The reading material may help your brain to train according to words as in picture or music. In other methods of media, your attention may be diverted in other directions but in text you have to pay your full attention to the words. So, they can have high impact on the thinking capability.

·        Generation Of Innovative Mind:

The blogs like Medifast and Nutrisystem coupons are required to add fresh content frequently. It makes the person to think creatively and to make innovations. As the people will make sure that the ideas are presented in more creative and innovative ways as compared to dull and boring presentations. Blogging put great efforts to promote the creative and fruitful thinking. Blogging is ideally suited to follow the plan for promoting creativity idea.

·        Giving Rise To Thinking That Includes Capability To Analyze:

Blogs provide best option for the students all over the world. Analogical thinking is very important for the students. Blogging helps a lot to enhance and promote the analogical thinking which can improve the results of the efforts of the students.

·        Quick & Easier Access to Information!

Blogging gives the opportunity to the people to access the high quality information. It becomes very easy to get your required information from the blogs. As, blog posts are rich in content and are frequently updated, they provide large information.

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