Online business becomes a new trend in the past five years. As this trend continues, increasing numbers of individuals continue to start new businesses online, such as blogs and information websites, and they invest their money, energy, and time in an attempt to improve their site traffic and search engine ranking. These website owners battle and labor constantly for increased numbers of subscribers, new visitors, and unique content to propel their site above their competitor’s. The reasons vary as to why they put forth so much effort into their online endeavors. Some just enjoy creating a site that promotes networking among its visitors; others enjoy creating content to expand their site’s interest to a larger subscriber base; and some others are seeking to market their services and/or products to a larger audience. There are not many bloggers who start their website with the intention of developing the blog into a business site with enough “equity” to convert into cash profit once the website is established. If you successfully develop your blog so that it has potential market value! This means that your blog has a monetary value, which means it can be sold for money.
Here are 5 things you can do to increase the money value of your blog:-
1. Keep To Your Niche:-
If you likes to write about coffee, make sure all your blogpost is related to coffee. Don’t jump niche and write about politics, or any other trending topic instead. Keeping your content highly relevant to your main niche is the most important point. By doing this in long run, you will add more value to “coffee”niche and you may attract “coffee” niche advertisers from small to large corporation. Mix bag often don’t get high value in any niche and will keep their rate or value for all niche at average level. This makes an active blogger to limit their earning at $5-$10 per post or links.
2. Having a Plan:-
Have a business plan from the very beginning on how you intend for your blog to make money. Explore various revenue streams to establish those that fit with your niche. You might sell products or services, sell advertising space, or market affiliate products. Develop a plan to market your “brand,” then implement that plan to make your business attractive to potential investors.
3. Get A Domain:-
Instead of using free domain services like .blogspot.com, .wordpress.com, .co.cc, etc for your blog, try getting some unique domain name from .com or .net or .org and host it under private hosting service. Nowadays, you can get cheap hosting and reliable service at lower than $2 a month with free domain. Private domain stands a better chance of getting more advertisers comparing to free blogspot blogs. Most advertisers prefer to get unique domain backlinks as it will give them better results in SEO point of view.
4. Keep Posting:-
Blogs that posting frequently tend to get higher ranking in Google. Google loves blogs that is frequently update their contents. Blogs with lack of updates gets lower bots crawling and lower ranking in SERP. Internet industry is about contents and you need to add more contents to make your blog shine. The more unique content you provide, the better your chance to get good ranking and traffic which will attract more visitors. Make sure not to duplicate any contents as Google may impose penalty on your blog.
5. Socialize:-
Blogging is not just about writing contents. You need to engage in social media and bookmarking tools. This will give better exposure to your blog and it will earn some traffic too. Today’s Internet industry is conquered by social media like Facebook, YouTube, Twitter, etc. It is not wise to wait for search engine to deliver you traffic. Create your profile in top social networking sites and start building friends and fans. It will eventually draw more traffic to our blog. More traffic equals to more money.
6. Appearance :-
If you are not happy with your current blog theme or template, change it. There are tons of free wordpress blog templates available online with few credit links in footer. Allocate more space for advertising spots like 125×125 or other size banner, text link ads, reviews, etc. Make sure you provide contact page or email for your advertisers to contact you. This is the common mistake done by many bloggers.
Keep following above method and you will notice your Alexa, page rank, compete, etc ranking increase in time. You may not earn much money for first few months or a year. But, you will notice an increase in your earnings slowly after almost a year or more. Domain age plays important factor in backlinks too. So, if you can manage a blog for 5 years now. You should be able to earn more than what you have earned first or second year of blogging. Remember, blogging is an investment as you can always sell the domain or blog to any company for a lump sum of money. Or, you may enjoy earning monthly income from it. Keep you blog value up with these tips.
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