Friday 29 April 2011

8 Fast Ways to Generate Great Content for your Company Blog


Content creation can be a timely process especially when you add on the stress of delivering fresh content to your business blog on consistent basis. Many business owners will jump right into writing content for their blog but soon feel the burn from the time they must invest nearly each day to develop something new for their community. This post will share eight different ways you can generate great content for your business within a very limited time-frame.



1.   Record a Video and Transcribe It

Consider recording a video of yourself if writing isn’t your strong point. Once you have a video recorded you can transcribe the audio into a written post. Additionally, you can then post the video online to have another medium to engage your community!


2.   Use Voice Capture Software

There are many different voice capture software tools on the market today that will record your voice and type for you as you talk. You’re most likely more comfortable with speaking; use this to your advantage by combining your voice with software to write the posts for you!


3.   Compile a Roundup of Your Favorite Posts

Collect your favorite posts within your niche and round them up into their own post. Write about why you like each to add to the overall value of the post. Having posts from your competition doesn’t drive people away; it brings people to you because you’re the one willing to share valuable information.


4.   Flip Common Questions into Blog Content

Turn the most common questions you receive at your business into posts of their own. Instead of spending hours trying to think of a great topic just tap into your tech support logs or live person data to see which questions you can flip into content – quick and easy!


5.   Purchase and Build upon Freelance Articles

Consider spending money on your content if you’re strapped for time. You will still find quality content from freelance writers on the web if you take the time. The money you spend on articles could free up your time to work on the larger part of your business and avoid “wasting” your precious day toward solely creating content for the blog.


6.   Generate a Helpful List on a Particular Subject

Compile a list of the best posts, quotes, videos, audio and more about a particular subject within your niche market. Try your best to create an “essential” list post that people will be likely to share with others since it’s deemed so valuable (in time and resources for the readers).


7.   Interview an A-Player in your Market

Find people that are leaving an impact within your niche and ask for an interview; record your talk with this person and share it on your company blog. Not only will you deliver relevant content to your community but you’ll be exposed to the interviewee’s community at the same time!


8.   Let your Employees Write Content

Tap into your employees for content creation; their daily interaction with your customers have created a treasure trove of information that could easily be turned into new content for your company blog. Edit each post if need be but otherwise let your employees tell the real tale of what goes on in your niche, business and community as a whole – keep it human.



Conclusion: -

Although you may feel rushed to create content and have a lingering feeling that what you create may not work well – remember that it’s often better to stay consistent rather than miss days (or weeks) on your blog which eventually lead to people dropping out and never coming back. You can still create great content in a timely manner; this post shared eight that you can start with when you’re strapped for time.


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